论文范文《从新疆棉事件看国产运动品牌崛起的机会和挑战》早标网

<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
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mso-shading:rgb(255,255,255);”>在过去，美国是世界第一棉花生产国。但这些年，新疆棉花大力发展，目前，全球有20%至30%的原棉都来自中国。而中国有80%的原棉都产自新疆，其中绝大部分来自新疆生产建设兵团。与普通棉花相比，新疆的长绒棉，由于地理位置优越，光照充足，棉花的品质优越。据相关数据统计，我国新疆地区生产的棉花量占到世界棉花总产量的20%以上，在全球纺织品供应链中担任主要的生产者。研究显示，全球每5件棉质衣服中，就有1件是以新疆棉为原材料生产的。中国的棉花产量早在20多年前（2000年），就成为世界第一了。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>中国作为全球最大的纺织品服装生产国和消费国，出口规模全球最大，在全球纺织产业链中占有重要地位。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>全球有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>25.6%<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的棉花产量来自中国<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>随后<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>是印度、美国、巴西。作为纺织产业链最完整、门类最齐全的纺织大国，中国纺织业经济总量占全球的50%以上，不仅满足本国人口的纤维需求，还满足了全世界<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>近<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>1/3的纤维需求。国际棉花交易中心<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>在上海的建立（<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>2016年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>）<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>标志着我国<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>成为国际纺织业一大中心。由于<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>受到<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>疫情<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的影响<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，作为世界三大棉产国之一<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>美国<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，在<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>2021年的棉花产业<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>也并不乐观<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>。加利福尼亚州的棉花种植面积<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>仅<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>2021年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>就<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>减少了20%，三角洲地区的播种面积<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>与<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>2019年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>相比<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>减少<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>22％<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>东南地区的<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>种植<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>面积<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>与<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>2019年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>相比也<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>减少<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>17％。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>且<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>在西部地区，预计农民的播种面积<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>会<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>比2019年减少19％。这将是美国五年以来最低的棉花播种面积。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”><o:p></o:p><span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>
<img src=“/image/image?path=group8/M01/27/70/wKgIO2IUjbmADD2bAA26YkLyKnU047.png”><span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>现在，中国成了世界纺织行业的中心。美国一心想遏制中国的发展战，美国以中国涉嫌强迫劳动生产，侵犯维吾尔族或其他少数族裔人权为由。美国海关和边境保护局对部分来自新疆的服饰、棉制品发布了暂扣令（简称新疆棉事件）。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”><o:p></o:p><span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>新疆棉事件发生后，部分品牌的行为影响到了本土民族的情感，在短期内部分海外品牌将受到影响。对<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>国产运动<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>品牌而言，这<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>无疑是<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>一个<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>崛起<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的好机会。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>值得<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>注意的是，，耐克<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>和<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>阿迪达斯长期以来在体育服饰市场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>方面的<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>两强争霸<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>局面<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>正<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>在<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>受到前所未有的挑战。阿迪达斯3月10日发布的2020年财报显示，2020年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>间<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，公司因<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>受<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>疫情<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>影响<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，净利润<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>只有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>4.29亿欧元，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>与<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>上年的19.18亿欧元<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>相比<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>下降<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>77.6%；销售额<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>达到<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>198.4亿欧元，较上年的236.4亿欧元<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>而言下降了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>16.1%。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>从<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>2017年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>开始<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，安踏体育的市<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>占<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>率<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>逐步赶上<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>阿迪达斯，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>反<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>超<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>阿迪达斯的趋势日趋明显<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>直到<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>3月24日，安踏体育发布的财报显示，2020年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>间<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>公司净利润<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>一举超越<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>阿迪达斯<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，上升至<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>51.62亿元人民币；<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>至此，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>安踏<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>体育<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>高居运动服国内市场占有率<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的榜首<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>在<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>净利润指标<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>方面<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，2020年安踏体育<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>就<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>已经实现了对阿迪达斯的超越。同时，从市<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>占<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>率看，安踏体育与耐克、阿迪达斯<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>之间<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的差距也在缩小。在运动鞋市场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>上<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>虽然<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>耐克<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>和<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>阿迪达斯仍占据<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>市场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>主导地位，2020年<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>市<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>占<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>率分别达<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>到了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>32.5%和 15.8%，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>但<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>安踏体育的市<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>占<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>率也<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>相应<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>提升到<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>10.4%。在运动服市场上，2020年安踏体育<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>市<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>场<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>占<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>率<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>便<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>已达到22.3%，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>成功<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>超越耐克和阿迪达斯，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>跃居<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>第一。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”><o:p></o:p><span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>1991年，安踏成立，30年后，安踏是国内最大的综合体育用品品牌公司。2009年安踏首次签约中国奥委会，打造出代表中国体育的品牌形象；安踏精心打造的“冠军龙服”领奖服自2012年走进伦敦奥运会后，被众多中国消费者所熟悉并深受广大消费者的喜爱；2019年的国际奥委会上，正式宣布中国体育品牌-安踏成为国际奥委会官方体育服装供应商。自此，国内外大大小小的体育赛事上，安踏体育的商标亮眼又醒目，老少皆知，家喻户晓。有调查显示，安踏在我国运动市场中已经成为占有率最高的运动品牌，占据了我国运动市场份额的22.3%。同时在去年的时候，安踏的净利润已经高达91亿元，并且是阿迪达斯的三倍之多，在世界上所有运动品牌中排名第二。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”><o:p></o:p><span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>虽然去年受到疫情的影响，我国本土的实体经营出现了巨大的危机，很多地区甚至将门店停业接近半年的时间，安踏也深受疫情影响，直到2020年下半年才开始发力，但是同样安踏也在困境中交出满意的答卷，并且完美收官。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>与<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>耐克和阿迪达斯<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的不同之处在于<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，安踏“走出去”的道路并不平坦，安踏和李宁作为我国运动品牌的两家巨头<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>却在海外市场的布局<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>中面临着重重困难<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>。并且安踏现如今的最主要客户群体还是我国国内的群众，因此在去年疫情的影响下，对于安踏门店冲击还是十分巨大的。尽管安踏当时的现状堪忧，但是安踏公司也<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>从不<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>曾放弃任何一个员工，而是通过<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>转变销售方式<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>通过<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>进行直播和社群零售等营销方式<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>来<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>寻找新机遇，而这些员工们也能通过<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>这<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>种方式获得<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>工资<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>，保障生活。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
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mso-shading:rgb(255,255,255);”> <span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”><o:p></o:p><span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>在“新疆棉”事件发酵后，安踏第一时间宣布退出BCI组织，并表示自己始终使用和支持新疆棉花，并且在未来也会持续的使用新疆棉花，随后安踏旗下的中国斐乐也与之撇清关系，宣布退出BCI组织，并且发布了支持新疆棉的声明。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>安踏体育对于新疆棉事件的回应尽显其企业的民族大义，再次在消费者心里塑造了品牌形象，通过此次事件，安踏的市值迅速上涨了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>8.4%<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>，反观耐克和阿迪达斯，抵制新疆棉的行为引起众多国内消费者的不满，丧失了大片市场，导致市场暴跌，<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>预计<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>将有<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>超过700亿<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>损失。如今安踏已经是世界第二大运动服饰品牌，而何时超越耐克就成为了中国人民和企业自身的目标。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>安踏需要拥有更广阔的市场，来超越现在作为世界上最庞大的运动商业帝国–耐克。毕竟在市值损失了<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>700多亿后<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>的耐克<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>，其总市值<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>依<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>然<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
letter-spacing:0.0000pt;text-transform:none;mso-ansi-font-style:normal;
font-size:10.5000pt;mso-font-kerning:1.0000pt;background:rgb(255,255,255);
mso-shading:rgb(255,255,255);”>能<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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mso-shading:rgb(255,255,255);”>达到2000亿美元，相当于一万五千亿港币。而安踏才仅仅是耐克市值的五分之一，扩大市场、蓄势待发，成为了安踏这个“挑战者”最需要具备的素质。<span style=“mso-spacerun:‘yes’;font-family:宋体;color:rgb(0,0,0);
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<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Grid 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Grid 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Grid 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Grid 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Grid 7” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Grid 8” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 7” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table List 8” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table 3D effects 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table 3D effects 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table 3D effects 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Contemporary” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Elegant” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Professional” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Subtle 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Subtle 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Web 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Web 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Web 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Balloon Text” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Grid” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Table Theme” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Placeholder Text” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“No Spacing” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“List Paragraph” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Quote” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Intense Quote” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 6” ></w:LsdException>
</w:LatentStyles></xml><![endif]–><span style=“font-family: 宋体; color: rgb(0, 0, 0); letter-spacing: 0pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;”>“李宁”代表着“中国精神”、“中国骄傲”。李宁作为80年代响彻奥运会的“体操王子”，在2021年，李宁用他自己的行动捍卫中国尊严。李宁用他一生的努力向世界证明：中国的崛起是历史必然，中国的品牌必将走向世界！创立李宁品牌伊始，他说：李宁的使命，就是让中国人穿上中国的运动服，让中国人更有底气！1992年，中国奥运代表团身着李宁运动服首次出现在国际运动场上。从此，中国品牌“李宁”也位列体育品牌的巨头行列里。2008年的北京奥运会上，我们熟悉的体操王子李宁身穿“中国李宁”再次走进观众的视野，并手持火炬，点燃了奥运圣火。李宁的这一举，抵过了所有在北京奥运会上砸了重金的洋大牌。2017年李宁重新回到大众视野，人们从时装周秀场上又一次看到了“中国李宁”。“我们是想成为一个被世界认可的具有时尚性的专业运动品牌，希望让中国人选购运动产品时，首先想到的就是李宁。”饱经风霜后的李宁，更加大气沉稳。让“为国争光”这四个字贯彻了李宁的一生，他让所有中国人穿上了属于中国人自己的衣裳，从此不再受洋大牌的气。让国有品牌走出国门，走向世界。<span style=“font-family: 宋体; color: rgb(0, 0, 0); letter-spacing: 0pt; font-size: 10.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;”><o:p></o:p>

论文范文《从新疆棉事件看国产运动品牌崛起的机会和挑战》早标网

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